Anonymous
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Anonymous
Guest
Stemi's are a small percentage of the total cath's and effient is far superior to plavix in the diabetes patient and stemi based on efficacy, onset of action and the fact no non responders in the loading phase and very very very few in the maintenence phase. Effient is recommended as well, this person left that out.
Now as for Brillinta, there just is no place for it. Hospitals reimbursement cuts and challenges with cost will make it impossible for them to use this first line on all patients. It will not happen. They will start to genetic test patients to see if allergic to plavix or are non responders. If they are then yes Brillinta and or Effient will be used. In the Er Brillinta will make the better choice due to 2-3 days reversing period vs 5-7 days for effient. So that will be the window. In the cath lab once the see the anatomy, Effient clearly is the best choice, since reversing or the 2-3 day period of reversing vs Effient's period is irrelevant now as they now can see if there will be a need for a possible Cabg.
Once they leave the hospital, Brillinta will never be used two reasons
cost vs a generic (keep in mind this is not the only drug these patients pay for, they generally take 15-25 other pills, so this co-pay difference will be huge on physicians minds. It already is. Just look at the period of time with Plavix went generic for a short while what happened).
Brillinta is 2 pills per day and the risk if the patient does not take the recommended dose is severe.
Also, it truly is not a benefit to the patient to re-anticoagulate their body 2 times, this is extremely dangerous increases stroke risk and dangers to cardiac system in general. So I would be very careful marketing to thought leaders about the reversability of this drug, it should be a last ditch thing that you point out just in case, and then contrast and compare the data and the impacts of increased bleeding the happens from a patient going to CABG.
This drug simply just like effient, simply came along too late. Plavix may not be the best option, but it is THE option that Cardiologist were trained with, are comfortable with, and do not have to think through. Plus it will be a cost saviings to hospitals and to patients in the 1st quarter of 2012.
Only advantage is that there will not be plavix reps out counter detailing once it goes generic.
You forgot one thing ......the survival rates are much much much much better... healthcare may be cold business but less people dying is good thing.