Which section within the company OK’d a FAX copay card? It wasn’t sales. Which section came up with two programs that sound almost identical (get Wegovy and get to know Wegovy) but are different? Which part of the company OK’d blue boxes and white boxes that, again, look almost identical? Which part of the company outsourced all of these ideas because they don’t have a creative bone in their body? Which part of the company was it that didn’t ask for a single ounce of feedback from field sales, choosing instead to TELL about a dozen reps what they were GOING to do and not changing a bit?
Marketing is useless. Brand is useless. Home office is useless.They think a couple of overnight MBA classes make them Steve Jobs.
And yet, Wegovy may still be successful because y’all have a damn good sales force putting out all YOUR fires and solving for all YOUR ineptitude, and while y’all kick back on a beach somewhere, we’re out there working during “company shutdown.”
So, with all due respect, GFYS.