Anonymous
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Anonymous
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I Forgot about some of those mistakes. Don't call it a pill. Isn't that it's top selling point?The FDO fiasco proved management was outmatched and came from primary care background. My favorite was just get SRFs don't worry about pull through. How many physicians still talk about those patients where it took 4 -6 months to get on drug if they were started at all. 3 1/2 years later and 10% market share. Embarrassing
You know the launch history all too well. Another misfired NVS launch. Remember you ONlY get one shot to launch a drug and you need competent mgmt to do it right. Gilenya will always be step child in MS market........ Right up until until mgmt decides it's time to hold the sales force accountable for their mistakes and sends them through the chop shop.