Here is some math to consider. They are hiring 300 reps, so add in dms, rms and various other hanger oners and the field force is at 350.
‘Now, let’s say the average cost per person is 150k per year (salary,bonus,healthcare,car,401k etc-) so the annual “nut” to support the force is about 52 million...
‘Now, assume the AWP is pegged at $ 350/mo (This is about what Zetia cost before it went Generic, they might be foolish enough to try to monkey around with a higher price but if they hope to get any managed care acceptance...) . Also, assume the net after rebates and manufacturing cost is half of AWP, or $175/mo....
To cover the “annual nut” each rep will need to generate about 1000 Rx/year.
I will gladly wager the most successful reps will be at about 100 Trx 12 months post launch.
It is going to be a slaughter.