Do they really think a FTO for Leqvio

Not to mention reps can’t actually sell the product (there is only wholesale acquisition), send providers to AICs (let’s hope the AICs have a salesperson), help offices use the portal (only FRMs), or give offices any information about where their patient is in the process (only Service Center rep), and if medical questions get too complicated for us (what?), we are supposed to bring in the MSL. But, yeah, I swear doc, Leqvio is easy to use!
Oh, plus, to get it all set up, we will bring in 2 PCP reps, 2 cardiology reps, and a hospital rep- plus their managers! Hey doc, if you want to use Leqvio, Novartis is going to send about a dozen of us into your office on the regular, doesn’t that sound wonderful?!

You forgot the RBL and the home office visitor, but great post just the same.
 




Best comment! More reps in the field, more managers and more field rides - ans don’t forget to see more and more doctors per day because reach and frequency will surely work! Thank you clueless leadership for managing this brand like it’s the 90’s


Spot on. The leadership from the top down to the ABLs in CRM are absolutely the dumbest I’ve ever witnessed in 20 plus years in pharma! This place is a sinking ship.