Considering a position with Bio. I have great relationships in cardiology. Medtronic and st Jude currently have business with my friends. Bio says we will cut prices and get "creative" for business. Asking around, nobody seems to have a very good impression of Bio. EVERYONE I talk to says if Bio is being used, something is going on with the doctors that won't pass the smell test. Thoughts?
I worked at one of the Big 3 and now I am with BIO...just to establish where I am coming from. The reality is that the question you have is asked is impossible to answer without generalizing...a job opportunity with any company is good or bad based on the factors at play in the territory in question.
If this is your first job in CRM, I would tend to agree with everyone else: BIO is probably not the place to get your start. In my opinion, you need to be covering multiple cases a week for a year or two in order to build the technical competency required / expected of a rep. Your "friends in cardiology" may be forgiving everywhere else, but they need to be able to depend on you when the chips are down in a case.
As for all the other comments about BIO destroying your credibility and nefarious business practices....well...a good rep can make any company shine (or not). I am proud of the fact that I have turned perceptions around in my territory, and consider it a little more gratifying since it was as a BIO rep who was told "it will never happen."
Nefarious business practices? That's true everywhere, and is again a choice that individual reps and institutions enter in to together...not a company policy. Wherever you work...you must be prepared to answer for headlines in the paper from time to time. I decided that addressing my former company's 15th recall was worse than explaining how 2 BIO Reps in a territory 1000's of miles away got caught with their hands in the cookie jar.
As for our pricing strategies, well, the market will bear what the market will bear. There is a reason ASPs are declining across the market, and its not because BIO and its 11% market share is forcing it to...the fact is that the CRM heyday is over. The Big 3 are letting people go and pulling back on offering clinical support and services in an effort to offer pricing that will entice hospitals and GPOs to lock in to volume commitment contracts. Because we are small, we can offer those prices now.
For you, as I said above, I would get my start on a high volume team in my area (if possible). Learn the ropes and then seek your fortune in a few years wherever your heart and your head tells you makes the most sense.
Don't accept GENERALIZATIONS as the basis for assessing the quality of a SPECIFIC job opportunity.
Good luck.