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TV ads

Astellas rolls out national Veozah campaign for treating menopause symptoms

Medical Marketing and Media

Mon, 10/9/23 - 10:04 am

Check out the most-seen pharma brand TV debuts of 2023

Medical Marketing and Media

Wed, 07/19/23 - 05:49 pm

DTC advertising

Bristol Myers Squibb

Forecasters predict pharma’s multi-billion-dollar TV ad buys will shrink in 2023

Medical Marketing and Media

Mon, 12/5/22 - 10:58 pm

pharma advertising

Federal proposal to force drug prices in TV ads draws big response from pharma, others

Fierce Pharma

Thu, 01/3/19 - 09:49 am

In another record year for pharma TV ads, spending soars to $3.7B in 2018

Fierce Pharma

Thu, 01/3/19 - 09:41 am