AbbVie, Lilly and Gilead stay on top of pharma ad spending list for March amid steady overall spending

As much of the world watched TV from home in March thanks to the COVID-19 pandemic, pharma companies kept its typical pace of TV ad spending on drug brands. The top 10 brands spent $156 million in March, according to real-time TV ad tracker iSpot.tv, a slight increase over February's $149 million.