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Product Manager - Advanced Wound Care Devices-SAI00000145
Description
SUMMARY:
The primary function of the AWD Product Manager for Smith & Nephew is to drive profitable growth of the assigned product line(s) for the North American market (U.S. & Canada). This requires the origination and execution of customer-focused marketing strategies and product plans, product launch programs, identification of market and segment trends, and promotional programs for products which meet the needs of customers across all served segments. Development and growth will be achieved through comprehensive product positioning, pricing, promotional and distribution strategy development and execution, channel development and management, as well as a close working relationship and clear product leadership role with the Sales and Distribution Teams. The job holder provides input to product development teams, including participation in the development process through project leadership and working on teams within SBU category management.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Promotional Programs
Develop comprehensive promotional program for defined product portfolio, including all elements of the promotional mix: development of detailed launch plans for new products, selection of sales channel, communication tactics, and collaterals and other support materials as appropriate.
Portfolio planning
Develop clear understanding of the served market, based on customer interaction and market research. Determine the optimal product portfolio to meet the customer needs and maximize revenue and profit opportunities for the portfolio.
Review defined product portfolio with regard to strategic fit and company growth expectations and make recommendations on product introductions and exits.
Develop and implement new product introductions and market exit plans as agreed with senior management for assigned products.
Understands and analyzes the competitive landscape. This includes competitor market strategies and sales tactics. Provides commentary on competitor activities to senior management and SBU colleagues. Makes adjustment to assigned product sales and marketing strategies to manage competitive threats/opportunities.
Product Knowledge and Expertise
Acquire a superior knowledge of the technical features and benefits of assigned portfolio and act as knowledge resource for field based personnel and customers, often presenting information to audiences of varying sizes. Working in conjunction with sales management, develop comprehensive tools and informational resources that are available 24/7 to the sales force that create independence and confidence in customer interactions.
Provides product knowledge to other internal partners as required (Customer Care, Medical Education, etc).
Business Analysis
Perform analysis on product sales & profitability. Develop reports for senior management that include data analysis, interpretation, and recommendations based on data.
Provide monthly unit and revenue forecasts to the appropriate internal functional partners.
Contribute to the development of the annual sales and expense budget