Anonymous
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Anonymous
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"Institutional Sales"
"Primary care"
Primary care doesn't admit to most hospitals. Besides, BMS has institutional channel contractually covered for Eliquis, which is why IS couldn't get a sales force buy-in.
'Nuff Said.
Are you sure?...seems that the PC group thinks that they have worked the institutions for years and know what they are doing. All the decision makers for hospital formularies are in the community anyway according to these bright bunch of superstars so formulary approvals will come with no problems when they launch.
I am sure there are a few that know what they are doing, but the majority will experience a steep learning curve.