The successful uptake of XXR lies with surgeons, especially orthopods doing extremities, hips and spines, general, ENT, Plastic, gyn's doing hysterectomies, colon & rectal doing roids, otolaryngologists, neuro surgeons doing head and neck, Podiatrists, urgent care HCPs, oral surgeons.
Once the Cadence hospital reps are onboarded, they can chase after the hospitalists and ER HCPs. There will be turf battles as field and hospital reps go after high volume surgeons.
The PC providers are a muddled group as they sort through the hierarchy of acute meds before Rxing a scheduled med.
The original target lists are replete with retired, relocated HCPs and inaccessible hospitalists. We need the ability to add targets as we prospect and uncover them by working the professional buildings around hospitals that are loaded with surgeons. Another option is to buy lists of surgeon directories from your state medical boards. These lists are much more accurate than the stale, outdated info procured from ZS Associates.