Consider it almost a specialty sales position selling capsule endoscopy into GI physician offices and some hospitals.
EC is the #2 player (by a very large margin) behind Given's capsule system.
There is value in the system, but its a matter of taking away from a very large installed base of equipment and knowlege of the software system that the docs use to read the capsule.
The EC rep can partner with the Medical Products sales rep (now an EAM) to leverage the capsule hardware into large capital deals and make it more financially appealing to hospitals.
The reps cover large territories of several states each. I think there may be less than 10 reps throughout the country.
Seems to be a starter position compared to the other divisions, but there is money to be made.