I introduced Diprivan in 1990, or was it 1991? Oh well, it doesn't matter. I also introduced Cefotan in the 80's. I have been in the cath lab many times, and I can tell you that scrubs are not necessary. A simple cover gown is fine. I lived in scrubs and spent most of my day in the OR programming the infusion pumps that we gave away to get them to use Diprivan for IV infusion. Personally, I could care less if the Brilinta reps wear scrubs or not, but if they think it gives them more credibility, they are wrong. I understand that access is all but impossible to the patient care areas of hospitals, that is unless you are a device rep.
Brilinta has been a huge failure to date for AZ. Wearing scrubs may make you look cool, but it won't sell one more Rx on Brilinta. AZ reps have a lot more problems to worry about than who is wearing scrubs or not.