anonymous
Guest
anonymous
Guest
Pain patient here and med device/pharm person who has sold in the market. Appreciate the enthusiasm and I wish you the best, but remember... Most pain patients don't abuse and don't divert, and doctors not necessarily anxious to change the meds that seem to be working to some degree, since often it took a while to get to that point. You will lose credibility if you ask to switch everyone. Ask for appropriate patients and/or those whose current therapy is not providing the level of relief the patient needs and hopes for. Go slow and steady, and you'll do fine. And managers... Listen to the reps who have been in this market. They know more than you do, so be humble enough to acknowledge that. And screw what what ZS says if corporate was foolish enough to contract with them. Best of luck, and if you focus on the patient, your reward will follow.
I've been selling in pain since 2008. I know the market and the physicians- this poster is dead right. You can't whore your drug. You've got to make sure that you deliver meaningful calls and set yourself as a "partner" with your physician in treating their patients. Go after branded writers and ask "Dr, where appropriate, would you consider using XtampzaEr for your chronic pain patients". Show value and know your formulary in your marketplace. Do no go into a pain physician's office spitting used car sales rhetoric...he will act like your friend and then talk about your mother after you leave. Be professional and ask questions.
This drug is a niche product and it can do well- but that all depends on how the sales force and management approaches the launch.
Good Luck