Brilinta approved!

[Anonymous]

Get ready Plavix

 

[Anonymous]

Get ready Plavix

sh it generic clopidigrel 10 months Effient still dogging along
AZ you guys have got problems

Onglyza a dog
Seroquel dead
Lipitor 4 dollars and generic next year

you guys are fuc ked!!!

 

[Anonymous]

"Get ready Plavix" LMFAO!

This drug is dead in the water. Too much controversy. The person on the other thread has it dead on.

"This drug will go nowhere. If the interventionist has a patient miss ONE dose he/she is done. The cost of a BID drug will make the patient think that just 1 missed dose won't hurt just to save money. Tell me a patient on this drug near the doughnut hole will not try to save by missing one dose. I will enjoy watching reps scramble to get this BID drug on discharge orders. Way too many chances for a dropped ball."

BTW, can anyone quote the percentage of patients that actually go for CABG?

 

[Anonymous]

"Get ready Plavix" LMFAO!

This drug is dead in the water. Too much controversy. The person on the other thread has it dead on.

"This drug will go nowhere. If the interventionist has a patient miss ONE dose he/she is done. The cost of a BID drug will make the patient think that just 1 missed dose won't hurt just to save money. Tell me a patient on this drug near the doughnut hole will not try to save by missing one dose. I will enjoy watching reps scramble to get this BID drug on discharge orders. Way too many chances for a dropped ball."

BTW, can anyone quote the percentage of patients that actually go for CABG?

I CAN quote one stat... we ALL hope YOU go for CABG.... AND GET THERE TO LATE.... SCREW YOU ASSHOLE!!!!!!!

 

[Anonymous]

I CAN quote one stat... we ALL hope YOU go for CABG.... AND GET THERE TO LATE.... SCREW YOU ASSHOLE!!!!!!!

I have worked on launch products w AZ before and never have i seen a more problem related sell to physicians than Brilinta. Just wait for all the training and role playing bullshit you all will have to do. Then the DSM ride alongs that come with a launch product where you will have to throw up company BS to a physician who will hate you for it. If anyone who will sell B is excited you guys are fked.

 

[Anonymous]

Great to finally get some good news!!!! When do you think that we will actually start selling it?

 

[Anonymous]

Great to finally get some good news!!!! When do you think that we will actually start selling it?

In your dreams. You don't "sell" -- you promote. You dope!

 

[Anonymous]

Get ready Plavix

Think this through. By the time Brilinta starts to ramp up or get to consideration for hospital P&T it will be a matter months and Plavix is going to go generic in a matter of months. Sure, there might be some small market share loss, but it will be a relative blip. The extra noise might even give the class, including Plavix, a push. Plavix\'s real loss will come from generics. What I would say is this. Get ready to push hard because management recognizes this and they are going to want you to fly out of the gate. But that is not telling you anything you don\'t already know.

 

[Anonymous]

Think this through. By the time Brilinta starts to ramp up or get to consideration for hospital P&T it will be a matter months and Plavix is going to go generic in a matter of months. Sure, there might be some small market share loss, but it will be a relative blip. The extra noise might even give the class, including Plavix, a push. Plavix\'s real loss will come from generics. What I would say is this. Get ready to push hard because management recognizes this and they are going to want you to fly out of the gate. But that is not telling you anything you don\'t already know.

Listen Debbie Downer, I don't even work for the company anymore and the only reason I even log on this site is to see if my dreams come true and the company tanks, but this drug is your only shot. You're an ungrateful ass. You're still getting paid for absolutely nothing and this stroke of luck just saved you're sorry tail for another day. Yes it has a black box warning that is challenging, but if you can sell gum to a 5 yr old you can work around it. Grow up,stop looking a gift horse in the mouth and be thankful because you got a pretty good drug in your bag. Actually it's the best drug AZ has had in years.

 

[Anonymous]

This drug is gonna save our bacon baby!!! This is a blockbuster. If you r*****s really can't leverage a relationship to get this thing written, then you don't deserve to be a pharma rep in the first place.

 

[Anonymous]

So when do we launch?

 

[Anonymous]

This drug is gonna save our bacon baby!!! This is a blockbuster. If you r*****s really can't leverage a relationship to get this thing written, then you don't deserve to be a pharma rep in the first place.

Agreed! Only one competitor (for the time being) even if it is going generic soon. Look at all the other brand name drugs doing well that have generic equivalent -even OTC (Nexium still making big $$). This product should really do well. It's a shot in the arm we desperately need!

 

[Anonymous]

Agreed! Only one competitor (for the time being) even if it is going generic soon. Look at all the other brand name drugs doing well that have generic equivalent -even OTC (Nexium still making big $$). This product should really do well. It's a shot in the arm we desperately need!

Are you stupid? There is more than 1 competitor. The problem is that Brilinta will probably achieve about the same sales as EFFIENT, $115 mill, instead of the $8+ bill that Plavix pulls in.

 

[Anonymous]

Which team will sell brilinta? Hospital and mcr or mcl too? Will everyone sell it? When will we launch?

 

[Anonymous]

Listen Debbie Downer, I don't even work for the company anymore and the only reason I even log on this site is to see if my dreams come true and the company tanks, but this drug is your only shot. You're an ungrateful ass. You're still getting paid for absolutely nothing and this stroke of luck just saved you're sorry tail for another day. Yes it has a black box warning that is challenging, but if you can sell gum to a 5 yr old you can work around it. Grow up,stop looking a gift horse in the mouth and be thankful because you got a pretty good drug in your bag. Actually it's the best drug AZ has had in years.

Your comments are actually comical... Not that I don't agree with you, but you started off by saying your dream is that this company tanks... So who's the "ungrateful ass"?! What did they do to you? - Pay you for doing "absolutely nothing"?

 

[Anonymous]

Bbox on high dose ASA

Most ACS patients over 65

When patients over 65 have headache what do most take? ASA 325 mg

ASA OTC, no MD control

Good luck, you're gonna need it

 

[Anonymous]

When does it launch? Who will promote it?

 

[Anonymous]

Bbox on high dose ASA

Most ACS patients over 65

When patients over 65 have headache what do most take? ASA 325 mg

ASA OTC, no MD control

Good luck, you're gonna need it

Lets not forget BID dosing and dyspnea also one of the main indicators of an MI

 

[Anonymous]

Agreed! Only one competitor (for the time being) even if it is going generic soon. Look at all the other brand name drugs doing well that have generic equivalent -even OTC (Nexium still making big $$). This product should really do well. It's a shot in the arm we desperately need!

Not to pee on anybodies cornflakes, but the drug you describe is primarily retail pharmacy based. Managed Care helps a great deal in paying for branded products. Let's face it, without that and government contract coverage, which AZ is good at, they'd barely make a dent in today's marketplace. The success of Brilinta will also be tied to hospital formularies and these will be important to win. It will be a challenge, not a cakewalk. Will it be an add on or replacement? With the indications, more likely an add on. Analysts are forecasting a one billion dollar drug. Not too shabby, but remember the billions that Seroquel and Nexium create and these will be facing patent expirations relatively soon.

 

[Anonymous]

Not to pee on anybodies cornflakes, but the drug you describe is primarily retail pharmacy based. Managed Care helps a great deal in paying for branded products. Let's face it, without that and government contract coverage, which AZ is good at, they'd barely make a dent in today's marketplace. The success of Brilinta will also be tied to hospital formularies and these will be important to win. It will be a challenge, not a cakewalk. Will it be an add on or replacement? With the indications, more likely an add on. Analysts are forecasting a one billion dollar drug. Not too shabby, but remember the billions that Seroquel and Nexium create and these will be facing patent expirations relatively soon.

98% of the starts are hospital, and Brillinta is the only one not a pro drug.

They will put it on formulary just because of that. All about a potential legal defense. Then the choice of use will be up to the hospital rep. And the specialist nearby.

The time frame outside is a matter of months and it will be emoptional for patients started by a consultant in the hospital to accept a change of meds to generic when they get home.

It will be a challenge - like all selling situations - but not insurmountable.

The only bad thing could be the idiot brand team members who make it all so fcking hard. They seem to think its all about them and the message. The fact is that the specialist have greater access to information on this drug than the sales force. There isn't anything they don't know, and will have largely made up their mind already. They'll use it. It's how much they use that is the issue.