Thanks for your comment...you are correct. I was in the CV team. We only had Atacand and Toprol-XL..my Nexium team member helped me, and I helped her....it was about the "Customer" so I had the Nexium info in my brain and selling sheets..and had some of mine....doctors didn't know, they just wanted the correct info.
Like I said when I started this thread: I was on reps on the Pre-Launch team, and we were at a Crestor meeting, and they showed us their marketing theme: "Ride the Wave with Crestor"....half the reps laughed, they thought it was a JOKE...it wasn't. And tried in a nice way to say this ain't GOOD! Well, they used it in the field for about one month....then the said Lower is Better, and Crestor 10mg...could lower the LDL better than almost the 40mg of Lipitor...it worked. I sold in Lynchburg, VA. I came to AZ after Parke-Davis was bought out by Pfizer. Dave Purdy the AZ rep in Roanoke gave be the heads up.
