anonymous
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anonymous
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Stryker has made many new acquisitions why wasn't Axogen one of them?
Stryker has made many new acquisitions why wasn't Axogen one of them?
Interesting thread... Some truth in this thread as well as some exagerration. Avance is a solid premium product in a niche market. Their marketing officer who left used to ramble on about Axogen's target market being $1.2 billion...lol. In reality, it's probably a $100 million mkt as it stands(decent).
Axogen's 2015 sales of $27 million sounds good until you see that they actually reported a net loss on the year of $13.4 million. After being on the mkt for 8+ yrs, how are they able to consistently report net losses of $10+ million and continue to raise funds? No exagerration, the company has lost close to $75 million since inception. A good portion of the sales growth the last several years can be attributed to significant price increases(approx. 15%/yr). They need to be very careful with repeated aggressive annual price increases in today medical climate or they risk upsetting facilities and pricing themselves out of the mkt.
In regards to their sales leadership, SM comes across like a nice guy who has the reps best interest in mind. However, at the end of the day, he as well as upper mgmt have no loyalty to their reps. Every January, they reduce commissions and attempt to spin it like it's a positive thing. They are putting associate reps in the few seasoned reps territories and reducing territories left and right. SM continues to display his cronyism by bringing in past Posis regional mgrs instead of promoting Axogen's few tenured reps. The sales quotas for the most part are a joke. Reps have zero input into their quota and are simply given a pie in the sky number approx 40-60% higher than the previous yr. It's a travesty the Philly rep wasnt promoted to RM after 6+ yrs of being a top 5 rep.
In short, these are reasons why their rep turnover continues to be very high. Axogen is a decent startup if you are newer to device and are ok with higher turnover risk and a pay plan that is dialed back every year. If you are sucessful for a yr and actually get near your quota, dont be surprised if you're "rewarded" with a territory reduction and/or an associate rep that will eventually take some of your territory.
Lastly, they need to find another product offering outside of the graft and wrap. If they do this and learn how to start valuing their reps, the future could be bright.
Interesting thread... Some truth in this thread as well as some exagerration. Avance is a solid premium product in a niche market. Their marketing officer who left used to ramble on about Axogen's target market
$1.2 billion...lol. In reality, it's probably a $100 million mkt as it stands(decent).
Axogen's 2015 sales of $27 million sounds good until you see that they actually reported a net loss on the year of $13.4 million. After being on the mkt for 8+ yrs, how are they able to consistently report net losses of $10+ million and continue to raise funds? No exagerration, the company has lost close to $75 million since inception. A good portion of the sales growth the last several years can be attributed to significant price increases(approx. 15%/yr). They need to be very careful with repeated aggressive annual price increases in today medical climate or they risk upsetting facilities and pricing themselves out of the mkt.
In regards to their sales leadership, SM comes across like a nice guy who has the reps best interest in mind. However, at the end of the day, he as well as upper mgmt have no loyalty to their reps. Every January, they reduce commissions and attempt to spin it like it's a positive thing. They are putting associate reps in the few seasoned reps territories and reducing territories left and right. SM continues to display his cronyism by bringing in past Posis regional mgrs instead of promoting Axogen's few tenured reps. The sales quotas for the most part are a joke. Reps have zero input into their quota and are simply given a pie in the sky number approx 40-60% higher than the previous yr. It's a travesty the Philly rep wasnt promoted to RM after 6+ yrs of being a top 5 rep.
In short, these are reasons why their rep turnover continues to be very high. Axogen is a decent startup if you are newer to device and are ok with higher turnover risk and a pay plan that is dialed back every year. If you are sucessful for a yr and actually get near your quota, dont be surprised if you're "rewarded" with a territory reduction and/or an associate rep that will eventually take some of your territory.
Lastly, they need to find another product offering outside of the graft and wrap. If they do this and learn how to start valuing their reps, the future could be bright.
When do you think they will become profitable?Nice post and quite accurate. However, I would in no way hold hope that AxoGen would suddenly change their business model and begin valuing sales reps. It will simply never happen. Their comp plan is crap because their quotas ( like you say) are made out of thin air. I'm surprised they have held on to the couple of remaining tenured reps. Any rep looking to make money, grow with a compnay, be valued, challenged or respected, need apply.
Do you understand the word profit?? please do yourself a favor and research this word.
The real question is how many - what # - of Avance grafts have been sold from quarter to quarter?
Why has it been 9 years - again - there will be little patent life left for anyone who purchases this company.
Who would buy it? A company that doesn't currently sell conduits or wraps - So in other words a company with no nerve reconstruction experience.
How does that make sense? You tell me
Look, it doesn't take much intelligence to realize no device company wants any part of Axg. As long as KZ and the folks on top can solicit funds to keep the tugboat afloat and put money in their pockets, they will continue the downward path. Heck, it's working. If you are an investor you know full well it's not a good buy. If you are a rep currently employed at Axg then you know the reality and you know your two choices. Smart move would be stop wasting time complaining and simply move on.
Mr. Leach will receive a base salary of $290,000 (to be reviewed on an annual basis), be eligible to participate in AxoGen's current bonus program and receive benefits afforded to other executive officers. He was granted incentive stock options for 160,000 shares of the Company's Common Stock on March 14, 2016, such options having a seven-year term, at an exercise price equal to $5.30 which was the fair market value of the Company's common stock based on the closing price of the Company common stock on the option grant date and pursuant to the terms of the Company's form of incentive stock options. Such options will vest as to 25% of the shares after one year and 12.5% every six months thereafter until fully vested.
Mr. Leach will receive a base salary of $290,000 (to be reviewed on an annual basis), be eligible to participate in AxoGen's current bonus program and receive benefits afforded to other executive officers. He was granted incentive stock options for 160,000 shares of the Company's Common Stock on March 14, 2016, such options having a seven-year term, at an exercise price equal to $5.30 which was the fair market value of the Company's common stock based on the closing price of the Company common stock on the option grant date and pursuant to the terms of the Company's form of incentive stock options. Such options will vest as to 25% of the shares after one year and 12.5% every six months thereafter until fully vested.