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DTC

Pfizer and Lilly’s telehealth prescribing platforms draw Senate scrutiny for ‘potential fraud’

Pharma Voice

Tue, 11/12/24 - 09:49 am

Senators probe whether Pfizer, Lilly DTC platforms create 'potential for inappropriate prescribing'

Fierce Pharma

Tue, 10/22/24 - 11:32 pm

Eli Lilly’s lauded discount of its obesity drug Zepbound comes with caveats

Stat

Wed, 08/28/24 - 09:24 pm

Eli Lilly rolls out direct patient access to weight loss star Zepbound—at a deep discount

Fierce Pharma

Tue, 08/27/24 - 11:51 am

Drug shortages, cost concerns and iffy access — how DTC and telehealth could even the playing field

Pharma Voice

Thu, 05/23/24 - 10:52 am

Pfizer and Lilly are elbowing into the direct-to-consumer market. Will it work?

BioPharma Dive

Wed, 05/22/24 - 10:28 pm

4 digital health trends for 2022

MedCity News

Wed, 12/22/21 - 11:05 am

patient monitoring

Horizon switched up strategy for Tepezza launch, moving quickly to DTC to reach eye disease patients

Fierce Pharma

Tue, 01/19/21 - 10:44 am

thyroid eye disease

Inogen's Sales Force Problem Serves as a Cautionary Tale for Other Medtech Companies

Medical Devices and Diagnostics Industry

Mon, 12/2/19 - 11:56 pm

Building A Bridge From Direct-to-Consumer Genetic Tests To Reality

Forbes

Sun, 09/23/18 - 10:43 pm

genetic testing

Genetic tests ordered by doctors race to market, while ‘direct-to-consumer’ tests hinge on FDA approval

Stat

Sat, 03/17/18 - 10:53 am

FDA approves first direct-to-consumer test for breast cancer risk

Stat

Tue, 03/6/18 - 02:18 pm

Pfizer's Eucrisa beats Dupixent to the DTC punch in eczema, thanks to first-to-market status

Fierce Pharma

Wed, 08/23/17 - 11:21 am

Can art imitate migraine? Allergan campaign asks sufferers to visualize symptoms

Fierce Pharma

Wed, 04/26/17 - 11:46 am

Allergan plots DTC, label expansions for chin-fat buster Kybella

Fierce Pharma

Wed, 05/11/16 - 06:46 pm

Pricey specialty meds get the DTC treatment even when target markets are small

Fierce Pharma

Wed, 02/17/16 - 11:34 am

specialty medicines

DTC TV ad spending fell in December, but Pfizer topped peers

BioPharma Dive

Thu, 01/28/16 - 08:39 am

AMA calls for DTC advertising ban

Medical Marketing and Media

Tue, 11/17/15 - 05:55 pm

Novartis sees doc-education push, DTC as crucial to amping up Entresto launch

Fierce Pharma Marketing

Mon, 11/2/15 - 11:04 am

Bristol-Myers Squibb turns to DTC to promote Opdivo

Medical Marketing and Media

Thu, 10/29/15 - 06:17 pm

Bristol-Myers Squibb

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