DTC

Bristol-Myers Squibb turns to DTC to promote Opdivo
Medical Marketing and Media
Thu, 10/29/15 - 06:17 pm
Bristol-Myers Squibb
DTC
Opdivo
Sanofi and MannKind launch Afrezza DTC ad campaign in stealth mode
Fierce Pharma Marketing
Mon, 08/3/15 - 04:50 pm
Sanofi
MannKind
DTC
Afrezza
diabetes
inhaled insulin
insulin
Sanofi launches DTC campaign for Afrezza
Medical Marketing and Media
Thu, 07/30/15 - 05:22 pm
Sanofi
Afrezza
insulin
DTC
What To Expect When Afrezza Goes Direct To Consumer
Seeking Alpha
Mon, 06/1/15 - 12:19 pm
Afrezza
DTC
diabetes
inhaled insulin
MannKind
Sanofi
Valeant plots big DTC push for Xifaxan while rival Actavis drug waits on DEA
Fierce Pharma Marketing
Mon, 06/1/15 - 12:18 pm
Valeant Pharmaceuticals
DTC
Xifaxan
Actavis
IBS
Viberzi
Litany of side effects in DTC ads 'a waste of time' for patients, top FDA official says
Fierce Pharma Marketing
Wed, 05/20/15 - 10:30 am
DTC
patients
side effects
Next DTC push for Linzess: Spotlight patients, with big salesforce backup
Fierce Pharma Marketing
Thu, 04/9/15 - 10:02 am
Actavis
Ironwood
DTC
Linzess
IBS-C
Bayer to Buy Merck Consumer-Health Unit for $14.2 Billion
Bloomberg
Tue, 05/6/14 - 09:09 am
Bayer
Merck
consumer health
DTC
M&A
AstraZeneca unveils direct-to-patient Nexium sales to fend off generic rivals
Fierce Pharma
Thu, 03/20/14 - 05:48 pm
AstraZeneca
DTC
Nexium
generics
Welcome to the new face of big pharma marketing - under Obamacare, big brands can become household names
AdWeek
Mon, 09/30/13 - 11:46 am
healthcare reform
DTC
Big Pharma
Pfizer's Direct-To-Consumer Campaigns: A Model For The Future?
Seeking Alpha
Tue, 05/14/13 - 08:57 am
Pfizer
DTC
FDA Will Find Docs Still Detest DTC Advertising: Survey
Pharmalot
Mon, 05/6/13 - 10:49 am
FDA
DTC
physicians
Pharma DTC ad spending sinks 11.5%, a $2B slide from 2006 peak
Fierce Pharma
Wed, 04/3/13 - 11:31 am
DTC
Dendreon Jump-Starts Its New Direct-To-Consumer Ad Campaign
Seeking Alpha
Fri, 03/8/13 - 10:08 am
Dendreon
Provenge
DTC
drug ads
Which Drugmaker Spends How Much On DTC?
Pharmalot
Thu, 08/16/12 - 01:02 pm
DTC
Pfizer
Eli Lilly
The Top 10 Drug Advertising Spends -- Q1 2012
Fierce Pharma
Thu, 08/9/12 - 11:57 am
DTC
advertising
Pfizer plans direct-to-consumer Lipitor sales
Fierce Pharma
Tue, 11/22/11 - 12:06 pm
Pfizer
statins
Lipitor
DTC
Dendreon to amp up DTC support for Provenge
Fierce Pharma
Wed, 10/12/11 - 10:43 am
DTC
Provenge
prostate cancer
Dendreon
Europe reviews rules on pharma-patient interaction
Fierce Pharma
Wed, 07/27/11 - 10:42 am
Europe
patients
DTC
FDA continues crackdown on DTC genetics companies
Wed, 05/25/11 - 10:17 pm
FDA
DTC
genetics

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