Publicis taps new Razorfish Health chief to help pharma reimagine the sales rep

Publicis Health is promoting a veteran agency executive to be its next chief of Razorfish Health. Kara Dugan was named president, stepping up from her role as general manager.

Dugan has spent 20 years at Publicis, including working on consumer goods accounts Procter & Gamble and Nestlé. She took a break along the way, leaving for a stint at GlaxoSmithKline and returning afterward.

Still, the past year has been like no other, accelerating digital trends and innovation in pharma marketing beyond any expectation. Because of the pandemic, pharma's visits to healthcare providers dropped to zero, and while they are coming back, many doctors want to maintain the changes.