Zimmer's New Knee System...Persona

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Anonymous said:
Yeah that femoral component growing posteriorly really was a bad design. I mean look at the registry data and outcomes of the nexgen. The 25 years of clinical success if just awful....
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so, you are ok with a design that removes 12mm psoteriorly and 10 mm distally just to market rom ? btw, the Australian registry has only 11 years of Nexgen, where did you get the 25 years from, Zimmer marketing ?
 












It's the Zimmer marketing machine in overdrive. The whole depuy PFC can't have that clinical history because they've changed the design, however the Nexgen has over 10 years clinical, especially the flex, which doesn't have worse clinical than the original, no matter what the registries all say lol.

In Europe they've sold on the Zuk to Lima, an Italian company bringing out a new new ( and also being given the vanguard).
Sure they will be saying what a poor design the Zuk is and how great the oxford is before you can blink!
 






Anonymous said:
It's the Zimmer marketing machine in overdrive. The whole depuy PFC can't have that clinical history because they've changed the design, however the Nexgen has over 10 years clinical, especially the flex, which doesn't have worse clinical than the original, no matter what the registries all say lol.

In Europe they've sold on the Zuk to Lima, an Italian company bringing out a new new ( and also being given the vanguard).
Sure they will be saying what a poor design the Zuk is and how great the oxford is before you can blink!
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Probably. We know ZUK's gone for sure, but oxford won't be their long term solution either. They'll move quickly on a Persona-like uni development project. But that's years away.
 


















What's really funny is that his docs are willing to use something just because there is a Z on it. No design, instruments, or data, and you have 3 guys wanting it? Why not look at some other unis if you don't drink the Oxford kool aid? That thing from Cayenne is a joke, so I guess they are willing to try anything else. That just goes to show you don't have to sell anything, just be there and the biz will come. Easiest sales job in the marketplace. Try actually learning something and having a scientific discussion instead of just kissing ass.
 
























anonymous said:
What's really funny is that his docs are willing to use something just because there is a Z on it. No design, instruments, or data, and you have 3 guys wanting it? Why not look at some other unis if you don't drink the Oxford kool aid? That thing from Cayenne is a joke, so I guess they are willing to try anything else. That just goes to show you don't have to sell anything, just be there and the biz will come. Easiest sales job in the marketplace. Try actually learning something and having a scientific discussion instead of just kissing ass.
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They are all persona total knee users and former ZUK users. They don't like the oxford, have been using stryker uni and are unhappy. You may ask why aren't they using ZUK...Smith and Nephew reps don't want to service it. We were asked to cover ZUK cases until well past the transaction date, all at the same time we were supposed to pick up Oxford overnight
 
























---So doc what do you think of the persona system?

-It's great, can you get me enough sets of instruments and implants for four knees next Tuesday?

---Probably not, ZB doesn't make enough inventory. What size poly did you want to use today?

-lets do an 18, open it up.

---Um, corporate took back all our 18s and 20s. The biggest we have is 16

-why on Earth would ZB do this when every other company covers the needs for total knees?

---You're telling me.
 


















This is why you shouldn’t have some extremities know nothing running ZB knees. I’m looking at you, Steve Vankoski. Growing extremities market share on a base of 0% doesn’t mean you know anything. The guy will run ZB knees straight into the ground.
 






anonymous said:
This is why you shouldn’t have some extremities know nothing running ZB knees. I’m looking at you, Steve Vankoski. Growing extremities market share on a base of 0% doesn’t mean you know anything. The guy will run ZB knees straight into the ground.
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Unless your in a hospital right next to a warehouse you will be screwed by not having an implant you need for a case within 8 months. It’s been happening and is coming to you shortly. Good luck
 






Decisions were made, processes changed and production stopped. Terrible Situation and only the field will pay the price. Cases will be missed and business will be lost. Time will tell if it was a smart business decision.
 






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