The majority of the claims testing and clinical evaluation was complete before the takeover. All clinical evaluations show clear superiority over previous Bausch products and equivalence or superiority to the competitors (on all topics covered like dryness/vision/comfort/etc).
Imaging the comfort of Oasis, the wet-ability of Bifinity and the visual acuity of PV2. Of course internal testing and clinical information does not always guarantee marketing success, but if nothing else, Ultra will cannibalize PV/PV2 (at a better profit margin) and should take business away from the others.
Also, ProComfort was dropped due to regulatory issues, not because it would share branding with feminine hygiene products. (Marketing did test studies on names without the FDA signing off on the names first)
Ultra will be marketed, but not as heavily as Oasis (seriously, JnJ must be getting a huge bulk discount for their marketing campaigns).