I am not one to complain but let’s have a candid chat about management. I have been successful in pharma for 20+ years. I get it that we need to sell and detail marketing messages. I have relationships with providers that I have known for 5,10,15 years. Now I am not going to look like a fool to a provider to say reward your patients, convince you etc
My regional who has never been in HIV wants to meet providers and get relationships too. So now here we are in a virtual world and all of us scrambling for time on a virtual call. After the call I expect a thank you for introducing me etc I don’t need some BS coaching advice on my 5 minute call. I mean COME ON- are managers that lost that they can’t be human and need to be a puppet for the company.
If you want the TAM’s to keep their relationships stop pushing these email metrics. Doctors are getting mad and opting out, reps don’t want managers on a call to destroy their time with a provider by criticizing your verbiage and marketing lingo. This is not how to build relationships in the real world. Stop wasting our time making this job that should be fun a nightmare.
I am sure someone is going to say leave if you’re not happy. I love these providers and my job I just don’t respect the direction new managers to HIV are taking. This is not primary care. I want management to LISTEN to what doctors are asking for and FOLLOW UP on what they want. Stop wasting time worrying about me saying some stupid shit a marketing person who has NEVER been in the field with these customers and is creating unrealistic conversations to have with HIV providers. Stop making people publicly humiliate themselves on national calls. I’ll say it again, this is not real world, not reality especially in a virtual COVID environment. Meet the customers needs and requests. That is what customers want. Reward the frickin doctors by helping them with what they are asking for. Don’t come on a call and waste their time by forgetting what they wanted you to do. This is how we will win and this is how doctors feel support for their patients.