anonymous
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anonymous
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Yes the owner of this post is correct. Here are some more truths-The incompetent Genetech management team is trying to save their jobs by creating this insane new culture. Roche must have called in its marker. And yes of course those that make the cut will be fine. But how many will that be? And how long will they be fine for? I would be willing to bet as a Genenetch shareholder that this new world of Genentech will not work. But the price of the stock will go up. Genentech is being run by fear of product expiration's. The management teams lack experience in a competitive market. And they are afraid to admit this to Roche. I hope Roche knows that they are having the wool pulled over there eyes by Genentech. .The Genentech business model does not work. Too many people in non revenue producing rolls. Cut these rolls to be lean and profitable. There are many management rotations going on. Ask yourself why? This is to save their jobs. Or maybe they are the chosen few that have been ordained to make the cut.
.The Genentech management strategy of having one sales force per product never made sense. Let alone one sales force per indications. Our products are used by many of the same customers. One person should have always had multiple products Tip-Do not believe any of the management. They know what is going to happen. They are lying to you. It's their job or yours .Examples below of what needs to transform in the real world. Not this fantasy world being sold to Genentech by consultants.
Here is what should be done:
1- Get rid of the oncology overlap. How many people does it take to see a customer four times a year? Four
2- Mistake. Ecosystems - Another cute word sold to incompetent management by a wicked smart consulting company. not all disease states thrive in the same ecosystem. One size does not fit all. A bad management choice again made my a management team that needs to be replaced. They do not have the experience needed to transform the company. And they probably are as usual relying on a consulting firm to make these transformation moves. Again a management team that can not think one their own.
3- Cut the TLL team. This team does not produce revenue. No one knows what they do all day. They set up speakers for speaker programs. A clinical specialist can do the same thing with revenue generation.
4- Cut the PAMS- our contracting team. What do they do all day? again this task can be done by clinical specialists.
5- Cut the Clinical Coordinators- Why? this can be done by clinical specialist
6- Cut the FRM's- again non revenue producing positions. Can be done by clinical specialists.
7- Bring in house the MSL's - can you ever find one of these guys when you need them? Centralize this ecosystem into a call center in SSF. Have a few MD's trained on all products. Lets doctors call, email, face time to the center.
8- RIAMS- why? another layer of fluff added to an already crowded market. Bye Bye
9- Division sales managers- bye bye. Non revenue producing. Most cant even sell.
10- Centralize all marketing teams. Have campaigns created by one big neighborhood setting in bldg 35. After all don't the agencies do all of the marketing work anyway?
11- RGM's- what do they do? bye bye
12- The sales team is the only team that produces revenue, connects to our customers on a daily basis, and then has to delegate to ten other people questions they are not allowed to answer. Crazy. Let the CS teams have more responsibilities. Get rid of the other teams. Should have been done 10 years ago.
Gennetech is falling. And not even Alexander the Great can stop it.
Just an opinion in response... Spanning across multiple brands and business units during my time here, I have yet to come across more than 5-8% of the current CSs who are qualified, capable, or even have the aptitude to do the multitude of responsibilities outlined by this post in a single job. To add to the layer of disruption this would cause is an Inadequately prepared training or management team who has the inherent experience to lead in areas of expertise this would require to make this transition to prepare anyone for the responsibilities they would be absorbing.
What I do agree with is to combine the roles and streamline the customer approach and expand responsibilities. I would just anticipate attrition, displacement of more CSs than other roles and major disruption to the customer...further reducing revenues in the short term. Additionally, to take on a broader role...you would fundamentally not be capable of being in a revenue diving position = bye bye IC, welcome to MBOs