Youre really confused, GP already placing more than specialists and have been for a few years. Premium implants sell bc the reps provide knowledge and support. Nobel beats Straumann in digital workflow but straumann has more ability to throw out free kits and products that nobel cannot. Both companies have a lot of research, but nobel seems to be coming out of corona lockdown stronger in the central US. Theyve gotten into a few accounts I have never seen them in before. Premium implants thrive in the specialist arena where there are more full arch cases and a need for a rep to handle referrals to take headaches away from the specialist allowing them to do what they want. You become a business asset and help them grow their buiness in return growning yours. You are a sales rep, but be prepared to be a service rep just as much