Anonymous
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Anonymous
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Give SFX to Pre-schools and Day care centers. It will market test better there.
Now you can use it to distribute samples! Have fun re-creating all your transactions with paper forms when it implodes again.
So are the VP's so out of touch that they can't see what a flop SFX is? It would be nice if the new President would listen to the field and put an end to the ineffective SFX comic book.
I heard that over half of the computers tracked don't ever turn the SFX program on.
Yes, and now Sleeve 2 and other specialty groups are getting. Clearly demonstrates how out of touch the marketing fools are.
It's NOT done by marketing, it's done by legal in a means of getting control of the rep script. This way when charges of "off-label" come up they can show the FDA we DON'T allow reps to go off script in the first place. Very smart for companies to do this and limit their liability, although it hasn't been fully tested in court. Pfizer has to do this as part of an agreement to the FDA and hence why we got it for Spiriva. Get it?
So, Sleeve 2, how are you liking this? Does it resonate with your physicians?