SFM


Since the implementation of SFM and the AbbVie regime, we've experienced significant attrition among our top-performing and highly valued colleagues, both representatives and managers. These individuals are choosing to leave, despite the perceived golden handcuffs, prioritizing their mental health. It's ironic that employees are departing a company that professes to value mental well-being, specifically because of the negative impact on their mental health. However, it appears that executive leadership is unmoved by these losses, seemingly prioritizing short-term stock price gains and profit over the long-term health and well-being of their employees. Despite any internal discussions or feedback, often suppressed due to fear of retaliation, it's clear that meaningful change is unlikely. Therefore, employees face a difficult choice: accept the current situation, remain until their stock options vest, or prioritize their mental health and seek opportunities elsewhere. It's time to acknowledge the reality of the situation and stop expecting improvements.

You're either ALL IN to a company plagued by inaccurate forecasting, unrealistic sales goals (achieved by less than half the sales force), a dysfunctional market access team, and a pattern of making impactful decisions about the field, customers, and ultimately, patients, only to announce them retroactively – or you're out. Be realistic: SFM and its big pharma metrics are here to stay and will likely expand. The inevitable outcome is becoming a faceless, voiceless cog in a large, impersonal machine. Or ride that stock and spend your earnings on a good therapist when this is all over.
 



Subject: ✨ Sparkle & Shine: Field Edition ✨ (Because Everything is Totally Fine)

Hey RBDs!

Three weeks back in the glorious field! Let's celebrate with a call Tuesday and by ignoring ALL the things! Seriously, we're not talking about:

* Those mythical commercial wins (still waiting on that unicorn).

* The ever-evolving card (it's fine, we're fine, everything is fine).

* The, uh, spirited sales performance (50% below goal? Just a number!).

* The DCR process (a gentle caress of bureaucracy).

* RSVPs (printing SAM's emails for RSVP’s? Peak efficiency!).

* Goal methodology (so intuitive, so clear, so... shrug).

* The, ahem, staffing situation and morale (we prefer the term "opportunity for growth").

Instead, let's focus on the positive! I need examples of what "good" looks like in the field. Think Stepford Wives, but for pharma sales. Give me those rosy-cheeked, Kool-Aid-drinking, "I love Mondays" reps who are crushing it (or at least pretending to).

Specifically, I want stories of:

* Relationship Sacrifices: "I haven't seen my family in weeks, but my territory is up 2%! #Winning"

* Reputation Management: "My doctor blocked my number, but I got an NBRx! #Persistence"

* Personal Life? What's that?: "I sleep in my car so I can make more calls. #Dedication"

Basically, show me the most gloriously delusional examples of people putting the company above everything else. Bonus points for buzzwords! "Synergy," "paradigm shift," and "ALL IN" are your friends.
Have a fantastic weekend (but be sure to prep on Monday, because holidays are for the weak). Thanks! (And by "thanks," I mean "or else").

Love,
Sweet As Apple Pie
AKA SFM
 






Subject: ✨ Sparkle & Shine: Field Edition ✨ (Because Everything is Totally Fine)

Hey RBDs!

Three weeks back in the glorious field! Let's celebrate with a call Tuesday and by ignoring ALL the things! Seriously, we're not talking about:

* Those mythical commercial wins (still waiting on that unicorn).

* The ever-evolving card (it's fine, we're fine, everything is fine).

* The, uh, spirited sales performance (50% below goal? Just a number!).

* The DCR process (a gentle caress of bureaucracy).

* RSVPs (printing SAM's emails for RSVP’s? Peak efficiency!).

* Goal methodology (so intuitive, so clear, so... shrug).

* The, ahem, staffing situation and morale (we prefer the term "opportunity for growth").

Instead, let's focus on the positive! I need examples of what "good" looks like in the field. Think Stepford Wives, but for pharma sales. Give me those rosy-cheeked, Kool-Aid-drinking, "I love Mondays" reps who are crushing it (or at least pretending to).

Specifically, I want stories of:

* Relationship Sacrifices: "I haven't seen my family in weeks, but my territory is up 2%! #Winning"

* Reputation Management: "My doctor blocked my number, but I got an NBRx! #Persistence"

* Personal Life? What's that?: "I sleep in my car so I can make more calls. #Dedication"

Basically, show me the most gloriously delusional examples of people putting the company above everything else. Bonus points for buzzwords! "Synergy," "paradigm shift," and "ALL IN" are your friends.
Have a fantastic weekend (but be sure to prep on Monday, because holidays are for the weak). Thanks! (And by "thanks," I mean "or else").

Love,
Sweet As Apple Pie
AKA SFM
It’s funny . . . cuz it’s true.
 






Subject: ✨ Sparkle & Shine: Field Edition ✨ (Because Everything is Totally Fine)

Hey RBDs!

Three weeks back in the glorious field! Let's celebrate with a call Tuesday and by ignoring ALL the things! Seriously, we're not talking about:

* Those mythical commercial wins (still waiting on that unicorn).

* The ever-evolving card (it's fine, we're fine, everything is fine).

* The, uh, spirited sales performance (50% below goal? Just a number!).

* The DCR process (a gentle caress of bureaucracy).

* RSVPs (printing SAM's emails for RSVP’s? Peak efficiency!).

* Goal methodology (so intuitive, so clear, so... shrug).

* The, ahem, staffing situation and morale (we prefer the term "opportunity for growth").

Instead, let's focus on the positive! I need examples of what "good" looks like in the field. Think Stepford Wives, but for pharma sales. Give me those rosy-cheeked, Kool-Aid-drinking, "I love Mondays" reps who are crushing it (or at least pretending to).

Specifically, I want stories of:

* Relationship Sacrifices: "I haven't seen my family in weeks, but my territory is up 2%! #Winning"

* Reputation Management: "My doctor blocked my number, but I got an NBRx! #Persistence"

* Personal Life? What's that?: "I sleep in my car so I can make more calls. #Dedication"

Basically, show me the most gloriously delusional examples of people putting the company above everything else. Bonus points for buzzwords! "Synergy," "paradigm shift," and "ALL IN" are your friends.
Have a fantastic weekend (but be sure to prep on Monday, because holidays are for the weak). Thanks! (And by "thanks," I mean "or else").

Love,
Sweet As Apple Pie
AKA SFM
GOAT
 






Oh, the "seeking to understand" initiative. Such a noble pursuit. Truly. Because, you know, clearly none of us lowly reps have any understanding of our own territories, our customers, or, heaven forbid, our own jobs.
Thankfully, management, in their infinite wisdom and with their overflowing abundance of free time, are here to seek to understand... which, as we all know, in SFM speak translates directly to: "We're going to micromanage the ever-loving sh*t out of you until you question your own sanity and contemplate a career change to, I don't know, artisanal cheese-making." Because nothing says "we trust you" like requiring daily activity reports down to the minute (because that's not creepy at all), and questioning every single decision you make, no matter how small. So, yeah, "seeking to understand." Totally. Let's just call a spade a spade, shall we? It's much more efficient that way.
 



Alright team, gather 'round, gather 'round! Our fearless leader has some wisdom to impart today. Something revolutionary. Something game-changing. Something... wait for it... called "compound interest." Yes, you heard that right! Compound interest! Now, I know, I know what you're thinking. "What is this magical concept?" you're all collectively wondering, clutching your ten-plus years of sales experience like a life raft in a sea of confusion. Well, fear not, my seasoned sales veterans! Our enlightened leader is here to break it down for you, as if we've all just crawled out from under a rock, never having encountered the concept of, oh, I don't know, making more money. Prepare to have your minds blown as they explain how, if you sell a little bit more this month, and then a little bit more next month, and then, get this, a little bit more the month after that... it compounds! It's like...magic! Or... basic math. One of the two. So, let's all pretend we're hearing this for the first time and gaze upon our leader with wide-eyed wonder. Because, clearly, none of us have ever considered the idea that consistent effort might lead to increased returns. Mind. Officially. Blown.
 



Oh my gawd, team! Prepare yourselves for some truly inspiring examples of sales excellence! Hold onto your hats, because these achievements are next level. We have reps... wait for it... setting up lunches with clients! Yes, you heard that right! Lunches! With actual food! And actual face-to-face interaction! I know, I know, it's practically unheard of in this digital age. But wait, there's more! We also have reps... drumroll please... conducting speaker programs! Can you even imagine the sheer effort? The coordination? The sheer audacity?! It's like they're practically reinventing the wheel! Or, you know, doing the bare minimum of what's expected in field sales. But let's celebrate them anyway, shall we? Because, in the grand scheme of things, these monumental feats of basic salesmanship deserve all the praise and recognition we can muster. After all, who knows when we'll see such groundbreaking achievements again? Truly, we are witnessing the dawn of a new era in sales innovation. Or, maybe, just a Tuesday.
 



Oh my gawd, you guys are not going to believe this. We have a superstar in our midst! A true sales prodigy! On day two of being in the field, she... wait for it...asked for additional business! I know, right?! Mind. Blown. We should probably alert the Nobel committee. I mean, who knew that asking for more sales was, like, a thing salespeople do? It's practically revolutionary! I'm just waiting for the Harvard Business Review case study on this groundbreaking sales technique. Clearly, the rest of us have been doing it wrong all along. We should all just bow down to her superior sales acumen and bask in the glow of her...checks notes...basic job function.
 






Subject: ✨ Sparkle & Shine: Field Edition ✨ (Because Everything is Totally Fine)

Hey RBDs!

Three weeks back in the glorious field! Let's celebrate with a call Tuesday and by ignoring ALL the things! Seriously, we're not talking about:

* Those mythical commercial wins (still waiting on that unicorn).

* The ever-evolving card (it's fine, we're fine, everything is fine).

* The, uh, spirited sales performance (50% below goal? Just a number!).

* The DCR process (a gentle caress of bureaucracy).

* RSVPs (printing SAM's emails for RSVP’s? Peak efficiency!).

* Goal methodology (so intuitive, so clear, so... shrug).

* The, ahem, staffing situation and morale (we prefer the term "opportunity for growth").

Instead, let's focus on the positive! I need examples of what "good" looks like in the field. Think Stepford Wives, but for pharma sales. Give me those rosy-cheeked, Kool-Aid-drinking, "I love Mondays" reps who are crushing it (or at least pretending to).

Specifically, I want stories of:

* Relationship Sacrifices: "I haven't seen my family in weeks, but my territory is up 2%! #Winning"

* Reputation Management: "My doctor blocked my number, but I got an NBRx! #Persistence"

* Personal Life? What's that?: "I sleep in my car so I can make more calls. #Dedication"

Basically, show me the most gloriously delusional examples of people putting the company above everything else. Bonus points for buzzwords! "Synergy," "paradigm shift," and "ALL IN" are your friends.
Have a fantastic weekend (but be sure to prep on Monday, because holidays are for the weak). Thanks! (And by "thanks," I mean "or else").

Love,
Sweet As Apple Pie
AKA SFM
Nothing to see here, nothing at all
 






I’m intrigued, so please help a brother out.

Do you think these people actually believe the ridiculous talking points, cliche’s, and business book wisdom they parrot?

They aren’t stupid. Miscast, massively under qualified, and devoid of any clear leadership skills sure.
But not stupid.
 



For those that have been here since the beginning, we’ve experienced the many transitions. Along the way, Axsome has made mistakes, as all companies do.
The difference now is that SAMs are reduced to metrics and patients are $$$. We are expected to focus on improving the lives of patients while the company is ok with SFM making our lives living hell.
If HR and executive leadership allow it continue, then it is clear that this is the company they want to be moving forward. The high turnover will continue because most of us would like to work for a company who gives a shit about people.
 



For those that have been here since the beginning, we’ve experienced the many transitions. Along the way, Axsome has made mistakes, as all companies do.
The difference now is that SAMs are reduced to metrics and patients are $$$. We are expected to focus on improving the lives of patients while the company is ok with SFM making our lives living hell.
If HR and executive leadership allow it continue, then it is clear that this is the company they want to be moving forward. The high turnover will continue because most of us would like to work for a company who gives a shit about people.
Been here since before launch.

Say what you want about Lori and Brad, at least it felt like Axsome.

I have no idea what the current company is.
 



We are Abbvie now. All metrics, micromanaged, same bullshit with a different company name. Next NSM they will probably have the winners wear those stupid green jackets. SFM will continue to drive good reps away and recruit from Abbvie to replace them.
 



Been here since before launch.

Say what you want about Lori and Brad, at least it felt like Axsome.

I have no idea what the current company is.
A fast erosion, a quick shift where the pursuit of profit eclipses all other values. The company's original mission, the very thing that defined it, has become a distant memory, sacrificed at the altar of quarterly earnings. Employees, once driven by a sense of purpose, find ourselves increasingly disconnected, cogs in a machine churning out revenue. Perhaps we were naive, or perhaps we chose to ignore the warning signs, but the narrative shifted. What was once a potentially vibrant, innovative enterprise is now just another player in the cutthroat game of maximizing shareholder value, and those who believed in something more are left wondering if we were simply fooled into thinking it wasn't a dirty hedge fund all along.
 



Subject: ✨ Sparkle & Shine: Field Edition ✨ (Because Everything is Totally Fine)

Hey RBDs!

Three weeks back in the glorious field! Let's celebrate with a call Tuesday and by ignoring ALL the things! Seriously, we're not talking about:

* Those mythical commercial wins (still waiting on that unicorn).

* The ever-evolving card (it's fine, we're fine, everything is fine).

* The, uh, spirited sales performance (50% below goal? Just a number!).

* The DCR process (a gentle caress of bureaucracy).

* RSVPs (printing SAM's emails for RSVP’s? Peak efficiency!).

* Goal methodology (so intuitive, so clear, so... shrug).

* The, ahem, staffing situation and morale (we prefer the term "opportunity for growth").

Instead, let's focus on the positive! I need examples of what "good" looks like in the field. Think Stepford Wives, but for pharma sales. Give me those rosy-cheeked, Kool-Aid-drinking, "I love Mondays" reps who are crushing it (or at least pretending to).

Specifically, I want stories of:

* Relationship Sacrifices: "I haven't seen my family in weeks, but my territory is up 2%! #Winning"

* Reputation Management: "My doctor blocked my number, but I got an NBRx! #Persistence"

* Personal Life? What's that?: "I sleep in my car so I can make more calls. #Dedication"

Basically, show me the most gloriously delusional examples of people putting the company above everything else. Bonus points for buzzwords! "Synergy," "paradigm shift," and "ALL IN" are your friends.
Have a fantastic weekend (but be sure to prep on Monday, because holidays are for the weak). Thanks! (And by "thanks," I mean "or else").

Love,
Sweet As Apple Pie
AKA SFM
Nostredame