This is from an unbiased, investment perspective on wound care - from Seeking Alpha -
Conclusion
We see big changes coming to the wound care market starting in 2014. The big players, Dermagraft and Apligraf, two products that each generate over $100 million in annual sales, are on their way out. Newcomers like Grafix will be dead in the water before even getting out of gate. Osiris has a market capitalization of $575 million and seems to have gone all-in on Grafix with the announcement earlier in the month to out-license Prochymal.
The three potential winners we've listed above, ULURU, Cytomedix, and Avita Medical are tiny. ULURU is virtually unknown in the U.S. Similar to Avita, the company's roots trace back to Europe and Australia. But we think Altrazeal®, for lack of a better phrase, is a pretty-damn cool product, and about one or two major data points away from going from obscurity to tens of millions in sales. AutoloGel™ is a product that has been disadvantaged, under-reimbursed, and mischaracterized for over a decade. However, the company has made enormous progress recently with CMS, and reimbursement starting in 2014 should allow AutoloGel™ sales to take off in a hockey-stick like ramp. As for Avita, the product is simply the best option we've see for serious pediatric burns and scalds. After all, how can you not love a product that can do this (source: Dr. Jeremy M. Rawlins FRCS):