Let’s be honest with ourselves. Taking away speaker scripts, the ones who are doing the best are the ones that have the best relationships with their docs and good regional insurance coverage. The ADHD market as a whole is a relationship market. All ADHD drugs work and don’t work at the same time and the products we sell require relationship selling not the type of selling you learn from a book or asking “probing” questions. Wish all these ADHD companies would be honest with themselves and realize that they are in a “Me too” market and quit acting like their drug is any different from the 30 other options. Swallow, Chew, Melt, Drink, Stick up Butt.... it’s all the same. If you find yourself on the bottom, I suggest you unstrap your bra or loosen your tie and focus on getting to know your provider’s family, hobbies, aspirations before you decide to walk in like a stiff car salesman/woman sticking a piece of laminated paper in their face. You may surprise yourself on how effective it is. Biggest mistake I see from dejected ADHD reps are them not truly understanding the market game they are playing in.
Oncology/ Cardiology market = clinical based selling
Pain Management/ Rheumatology market = Solution/ Evidence based selling
Diabetes/ ADHD market = Relationship based selling
Keys to Success in ADHD market
1. Insurance Coverage/ Patient Cost
2. Doc to Rep Relationship
Hope this info can help someone out