If you are smart and know what you are doing (takes experience and saavy to do this, so you newbies with less than 5 years of experience in selling are not going to get it), you can move this product by being honest and agressive. Its not complicated. Sure, you are going to step on some toes, but who cares? The point in selling is not to get everyone to like you, but to get enough people to like you so you are taking care of their business and getting results for YOU, and then the company you are working for. Just my 2 cents, and I don't care who agrees with this, because I know I am correct.