So, around $30 million in sales for Fanapt in 2010 which includes $21 million of stocking in January leaving $9 million sold during the remaining 11 months. Now company goal of $85 million with approximately half as many reps promoting and the same prostitue/speakers who wrote Fanapt will now be writing/speaking for Latuda. The bulk of 2010 sales were generated by a very, very, very, small number of "big writers". If Latuda 'knocks" off on average just half the volume of 1 significant writer per territory growing Fanapt will be next to impossible. Who do you think Latuda will target first? Of course "quick adopters" (ie.speaker prostitutes). From what I hear they will have much less stringent "validation" issues. So what does all this mean? With evaluations based on goal attainment, not rankings, we selling Fanapt must get ready for "1s". The sales force reduction continues, even if undeclared.
p.s. - I'm sure the whole Fanapt debacle will be included as a case study in graduate schools in chapters titled " When delusional management makes delusional decisions on drugs for delusions"
p.s. - I'm sure the whole Fanapt debacle will be included as a case study in graduate schools in chapters titled " When delusional management makes delusional decisions on drugs for delusions"