anonymous
Guest
anonymous
Guest
This fall should prove to be very interesting! There will be important read outs for Brilinta and Farxiga and also the possibility of a generic Advair in Oct...
This fall should prove to be very interesting! There will be important read outs for Brilinta and Farxiga and also the possibility of a generic Advair in Oct...
Yup. The generic Advair will be interesting and will be a significant bump in the road but I don't think it will be the end. AZ made Nexium a multi-billion drug with many generic PPI's, same fro Crestor, Brilinta continued to grow w/ generic Plavix, etc.....
We will see a drop in market share but as long as the brand team knows how to position we should be OK. Contracts will need to be super aggressive. I know, that is asking a lot based on recent developments.