anonymous
Guest
anonymous
Guest
I have no doubt that we have some very talented people. That being said, the team is not the end all, be all. Whoever keeps pushing these webcasts with the same speakers just makes our jobs harder. They don’t drive business and we have to beg people to listen just to check a box. Our iVAs are OK. I’ve seen better and worse. Whoever is in charge of the large conferences is awesome, for sure. Twitter is becoming a huge platform for doctors, especially nephrologists. Very, very poor use of that platform. Most electronic or paper advertising to the public or even to doctors does not make much impact, with the exception of the Tepezza commercial - that’s good stuff right there. ANY of the ridiculous segmentation that any marketing team comes up with is a joke, especially for rare disease. There could not be a greater waste of money right there.
Clearly Amgen will need people to work on each product, so I’m sure that if people in our marketing department want to move (and at their own expense), then there will be opportunity. It would be silly for Amgen to not offer it. Some people on here don’t seem to grasp that whatever people are doing in their jobs right now at Amgen have been deemed the proper amount of work for each role for the most part. They aren’t going to give their reps 2 specialty products to sell, especially with rare disease. They aren’t going to just throw 4 products onto the existing marketing teams. That being said, Amgen might not think that they need as many people as we have. The field should definitely worry about that given the recent expansion on the OBU & GBU. They will likely do their own analysis of targeting, frequency, etc. The GBU is one of the weirdest setups I have ever seen with one team only calling on one specialty & the other one calling on all others…all for the same indication. Then there’s the whole random referral rep situation. Plenty of support jobs & HQ jobs will be redundant, too.
At the end of the day, we are all expendable and easily replaced, so don’t bank on your talent to help you out.
Definitely doesn't look good for gbu neph reps and referral reps. I heard some of our marketing have been told they will offer relocation packages if they don't keep the home office open. Initial plan is keeping it as part of amgens expansion into rare disease.