Steer clear of this place. All we have is Brilinta that has been around for 5 years. Not much more to say about this drug that hasn't already been said a hundred times. We have "Hospital" reps that are driving for almost 2 hours just to get to a hospital that is basically inaccessible. So when you drive for an hour and a half to get to one of your target hospitals and you can't see anyone all day, what are you supposed to do? How AZ can pay reps to sit in the cafeterias of these hospitals all day long and accomplish absolutely nothing is beyond me. The same is true for a lot of the AZ MSL's. Some of these places won't even let you on the hospital grounds let alone into the hospital. This is nuts!!!
There is still ample opportunity to be effective as a hospital rep. With that being said, the AZ model has had the rep parked in the cath lab. Anybody that has worked a hospital with a DRUG used in the cath lab knows that your call points in the hospital need to go beyond the cath lab.
The opportunities are endless to convey the value of a drug like Brilanta that is 5 years on the market. But 90% of the hospital reps here were Crestor reps back in the day. Gone are the days when a couple of cardiologists can make it rain for you. From what I can gather..they have reps 2 hospital reps on average in each territory and then 3 clinic based reps calling on cards for each given territory. Therein lies a huge issue.
Well...another week has gone by and.....nothing has happened. One of the security guards at the hospital asked my what my business was. I told him "pharma" and he said....."what's that?" So there you go. No appointments, no return calls no returned e-mails. It's like zombie land! Will someone please talk to me!!
Hospitals are just like Managed Care Corporations, they are consolidating into mega corporate entities. The days of the independent stand alone hospital is going the way of the locally owned and operated pharmacy and the independent lone doctor office with the wife as the receptionist and business manager. Soon there will be no more than a dozen Hospital formularies across the country and all Doctor Rx decisions will be formulary driven by bean counters. And AZ will continue the madness of sending in multiple A.D.s and Hospital Specialists until their hand is forced because Upper Management depends on the peons for their existence.
Which is why we should be organized around health system account teams with some of those wily MAPS veterans at the helm so they can help us steer clear of obstacles and navigate the complex environment. Their years of experience will help guide us through these confusing times and stand at the vanguard of positive change and focus on the new customers of tomorrow. Go MAPS team go.
MAPS will save the day. They help us all the time and get on calls and meet us in the field and help us understand where we have pull through opportunities and show us how to look at PPT and BOT and Fingertip and oh wait....that was 20 years ago. Now they say they have to meet with our CBD. For what. Our CBD doesn't know shit. Fuck all this
