anonymous
Guest
anonymous
Guest
I just want to say portfolio selling is a terrible idea. We are selling about 14 products right now in Diabetes....with all of the combos. The doctors are confused as hell as it is, which is why we have no FDC sales. Adding other products to the bag will dilute an already strongly performing sales force. The only reason we didn't hit our number was the goals were outrageous to begin with and started missing in diabetes when the competition started giving their drug away for free. Cant complete with free. Too late to that party in November. Any knee jerk reaction will push us further down. I do see getting rid of CV and letting Pradaxa go by the wayside when it goes off patent, but give the Cards to diabetes and sales will skyrocket! 100% coverage will more than make up for this year, but hey, if you can't send 25B home...
You're funny. The CV team is BY FAR the most clinically savvy selling group in B.I. They have been battling the competition for years now with probably 1/4 the resources and headcount that Eliquis and Xarelto have had, all within an arena where cardiologists know their data better than any other specialists out there, and expect their reps to as well. Unlike the other teams who worry more about where they should place their copay cards in the waiting rooms and what new and creative lunches they can bring in, the CV team has actually been clinically selling the crap out of Pradaxa and engaging physicians with DATA. And they have had to be on top of their game at all times all these years because improper usage, side effects, drug interactions of OACs can mean a trip to the ICU or even the morgue, not just a dry mouth or some rash in your crotch. Management knows this and they are going to keep their A-team in place. So run along to your PCP offices and keep yourself busy sample dropping and catering, and we will see where the chips fall when the time comes...