They want more coaching done. Next year is going to be brutal with all the micromanaging. They know most us do a lunch and that's it for the day due to access. We can't see 5-7 docs a day.
Dez thinks that will fix the issues with Leqvio's comedically abysmal sales trajectory? Forcing A.B.L.'s to work seven days a week (the administrative work is going to get even worse with five field days)?
Things Dez could have done in the first three (four) years, but didn't:
~Thrown Duane out into the street when he said" Hey, Dez, I have a great idea, let's give Leqvio away for free for a year!"
~Demanded better data for the field so the reps felt like their work was being properly tracked and rewarded.
~Demanded an individual territory component for bonus on day one; if the people tasked with the challenge couldn't handle it, they get demoted or fired and replaced with someone who can. Every other company seems to manage it just fine. They literally had an entire extra year, and they still couldn't do it!
~Demanded an exponentially better version of the Leqvio Locator. There is no way to quantify how much business was lost the first 6-9 months because small-towns and rural areas had nowhere to go and get injected, and in metro areas the locator was unreliable garbage.
~Sampled from day one. This was too easy, and of course, they screwed it up. You avoid the F.T.O. tragedy and offices see how easy it is to administer in-house.
Things Dez actually believes will fix the systemic issues:
~Send the field a laptop and a cellphone.
~Impose absurdly high call averages on a buy and bill, account based-product. He has never displayed the business acumen or intellectual capacity to understand that buy and bill injectables require a different process than selling a q.d. oral pill. Maybe hiring senior management with injectable and buy and bill experience wouldn't have been such a bad idea after all.
~Force his A.B.L.'s to sacrifice their office day so they can go see the same 10-12 accounts yet again (and, to be clear, this decision is a much bigger slap in the fact to the A.B.L.'s than to the reps).
Wash, rinse, repeat. Stupidity begets stupidity.