First post on Cafepharma...unfortunately!
As I've seen posted in many places, those benefiting most from Zoll Lifevest are the recruiters. This is due to continuous territory splits and high turnover.
I was wooed by a manager with high-hopes of big dollars. Disparaging remarks about prior reps made me confident I could do better. When I showed doubt with my recruiter, they "sold" as best they could. Even the AD made promises to bring me on. Now, despite early success, I am doubting my ability to represent the company.
Some areas of the country appear to be seeing good adoption, and if you are fortunate to be in one of these areas, are hard-working, and a customer service focused rep you can do well. However, the shelf life is still short. Reps with tenure over 5 years are few and far between, and typically in the better performing markets (Southeast/Texas). If not in one of these areas, plan on making a salary after 6-12 months and having a short stay.
It is obvious a great deal of thought has gone into the newly revised comp plan, it's one of the best I've seen, no joke, the problem is quota setting is flawed and growth rates are optimistic at best. Management is hyper-analytical; although there lacks a focus on rep retention and the impact of turnover in the eyes of the customer.
Regarding top management: ML is obviously bright with an operational focus; unfortunately, it seems his focus clouds his should-be-reliance on solid, consistent representation of a product with limited clinical support. JW is an overly positive spin-man who ate the Kool-Aid packet before adding water, but he is being a good soldier. JP, in my opinion, is a caring, good guy, with the best intentions; he is a good inspirational leader, but may be powerless against anti-sales sentiments.
There are some talented RMs and TMs within the organization, but like many other companies there are some who Lifevest would be better without. I came to the realization something was broken with the comp plan when I had an opportunity to see a few of the top (ranked) reps in action. While a few are as impressive as in any other area of our industry (clinical like CRM or selling like capital), a couple of the top 5 I feel could be down the list at a local DME store (or Walmart to better illustrate). This is why I feel someone with good customer service skills in an area with strong advocates can do very well, or a good sales rep in a territory with only a couple advocates can also do well. Unfortunately, I feel these areas are limited and as Zoll continues to shrink territories, high earnings will be a thing of the past, as will attracting top talent.
That said, the reason I, and many others were drawn to the company is not because of the current Lifevest offering, nor the hope of a new guideline based on a small save rate. Instead, some of us who have come from the device industry feel there are capabilities the vest may have yet to come to market, possibly in development, and hopefully, at the least, in planning phase. The fact is a product like this, with only one apparent use and no competition can't rely on reimbursement alone, and with probable changes within the waiting periods there may be fewer patients to protect with WCD.
The intentional reduction in territory size despite lack of business to support a representative seems to be the marketing strategy, much like a startup or pharma company about to release a new product. The problem is Lifevest isn't new. I feel Lifevest would be better served emulating the CRM model of representation as opposed to the pharma model. More "touches" for a product indicated less frequently is a recipe for annoyed clinicians; and by the way, even tighter restrictions for all representatives in the future.
In any case, Lifevest has a legitimate place in the protection of the patients it is indicated for, which is ultimately the determination of the provider. As a rep, I feel I am doing my job if I am presenting available information to allow my clinicians to make their own decisions on "which patients should get the vest, and which can do without". - CCS