Do People Understand Cancer Drug Ads on TV? Drugmakers Weigh in on FDA Research

As television ads for cancer drugs pose the question, “Who wouldn’t want a chance to live longer?” or present statements like: “Living longer is possible,” the US Food and Drug Administration’s (FDA) Office of Prescription Drug Promotion (OPDP) is trying to figure out if consumers can understand these drugs’ specific and often complicated indications supported by different types of endpoints.

And now drugmakers Novartis, Merck and Eli Lilly are seeking modifications to OPDP’s research.