Being there: Amgen and Novartis roll out first ad campaign for migraine drug Aimovig

The first ad campaign for Novartis and Amgen migraine drug Aimovig celebrates life’s ups and downs—and the idea is that migraine sufferers should get to be there for all of it.

In the new TV commercial, people hug, commute, cry, stargaze and even argue as the voiceover notes: “For the mundane. The awe-inspiring. The heart-racing. The heartbreaking. That’s what life is all about—showing up. Unless migraine steals your chance to say ‘I am here.’ ”