Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education

What happens when you combine a country music star with a trending health issue and throw in a good measure of TikTok and Instagram?

For Sanofi’s “Knowing RSV” campaign, it’s meant broader awareness for a common virus that many parents don’t know much about. One common misconception, for example, is that respiratory syncytia virus (RSV) only affects infants who are born prematurely or have other health issues. However, 72% of infants hospitalized with RSV are healthy, full-term babies, said Ayanna Santos, head of Sanofi’s RSV franchise in the US.