Pharma TV ad spenders blow up December with spendiest month of 2020

December went out with a bang for pharma brands on TV as top advertisers shelled out $217 million in the biggest spending month of the year.

From reliable TV advertiser AbbVie and Humira at more than $45 million to a relative newcomer in Novo Nordisk's diabetes med Rybelsus at $21 million, the top 10 pharma brands poured money into national TV ads in December, according to data from real-time TV ad tracker iSpot.tv.