Why don't patients love pharma apps? Because most are just mediocre, advocacy network says

Pharma companies are dropping the ball when it comes to digital apps. Minimal marketing efforts and mediocre apps just aren’t enough to attract patients, WeGo Health executives said recently.

After asking patient advocates in its network about what pharma apps they use and receiving only a handful of mostly unenthusiastic responses, Senior Director of Marketing Richelle Horn and Chief Client Officer Kristen Hartman offered their thoughts on the lackluster interest.