Novartis and Genentech’s Xolair is rising rapidly on TV

Novartis and Genentech’s Xolair is rising rapidly on TV

Source: 
Medical Marketing and Media
snippet: 

According to data from iSpot.tv, Xolair was the number 11 advertiser on TV by spend from August 20 to August 26, with $3.6 million in total.