Lollipop made with powerful opioid fentanyl was illegally marketed, ex-pharma rep says

Bruce Boise said "every day was different" even "exciting" to him as a pharmaceutical salesman at Cephalon. But that all changed in 2000 when he says he was ordered by his boss to promote drugs "off-label" to doctors -- meaning for purposes that were not approved by the Food and Drug Administration -- in order to boost sales.