Lessons learned from going live on Facebook with a branded drug

Lessons learned from going live on Facebook with a branded drug

Source: 
Medical Marketing and Media
snippet: 

While most innovation in pharma marketing comes from unbranded campaigns, where there's a bit more regulatory freedom, Novocure pushed out of its comfort zone with a branded Facebook Live event for its wearable glioblastoma, or GBM, cancer treatment Optune.