How Life Science Webinars Help You to Improve Your Content Strategy

As a pharma marketer, you’re probably already aware that effective content strategies can outperform other forms of marketing in terms of ROI. An effective lead nurturing strategy utilizes content marketing assets that are click-worthy, useful and align with the needs and wants of your prospective clients. They also make use of multiple channels and media sources. Have you considered how webinars fit into your marketing mix and how they can help you boost the effectiveness of your content strategy?