Fierce Pharma's top 2020 marketing stories pack pandemic punch to digital, reputation and drug launches

The top pharma marketing articles in 2020 reflect the mix of news that epitomized the year of the pandemic.

Take the most-read story, for instance. It was about a familiar theme—drug pricing—but through the COVID-19 lens, as Gilead Sciences' first-to-market treatment remdesivir got a going-over by cost-effectiveness watchdogs.