Expect more pharma corporate campaigns in 2021 as the industry leverages its COVID-19 halo

When the pandemic struck, pharma companies picked up their tools and went to work. The industry began accelerated vaccine development, scoured old and new drugs for treatment potential and rushed to create new diagnostics tests.

And, outside the lab, companies pitched in with millions of dollars for contributions of personal protective gear, donations to local community efforts such as food banks and newly launched health inequality efforts.

TV and digital campaigns during the pandemic not only reinforced the industry's key role in mitigating the pandemic but also doubled down on showcasing its dedication to science.