Evolus sparks controversy with Cancun beach bash ahead of Jeuveau launch

Evolus is facing off against a much larger drugmaker in Allergan with its launch for new wrinkle-fighter Jeuveau, and now the company's marketing strategy is turning heads. This month, the one-drug company invited medical aesthetics experts to Cancun, Mexico, for a meeting in support of its rollout, spawning a series of favorable social media posts that looked like something out of a Fyre Festival documentary—and critics are calling its ethics into question.