The doctor will Zoom you now: Pharma execs talk ins and outs of telehealth

Telehealth is surging during the pandemic. And with estimates pegging telehealth growth at as much as 80% in 2020, it’s not an area pharma can afford to ignore.

Ironwood Pharmaceuticals and Evofem Biosciences aren't. Each company has used telehealth to engage with patients and ease their path to prescriptions. During a panel discussion at Fierce Pharma Marketing's Digital Pharma Innovation Week, their top commercial execs offered some ideas for other pharma companies looking for a place in the booming practice.